Swithin, former NST and Star journalist turned PR man, died this morning after suffering a massive stroke the day before. He was 58.
He is survived by his wife Margaret Hall and son Justin.
My condolence to his family. May you rest in peace, Swithin.
Veteran entertainment journalist dies
Tuesday, February 22nd, 2011 19:42:00
KUALA LUMPUR: The arts world and public relations lost an illustrious son yesterday afternoon when Swithin Monteiro, 58, passed away at the University Malaya Medical Centre, Petaling Jaya, after suffering a hemorrhagic stroke at his home on Sunday.
A journalist with both the New Straits Times and Star Publications, Monteiro was well-known as a public relations practitioner, trainer and advisor to several companies active in event management and crisis management.
A veteran and critical journalist who began writing for the print media since he was in school, Monteiro also forayed into live music as a member of Chrysalis Blue, alongside Marion Danker, Derek Surian and Bob Lewis, taking part in the inaugural Bakat TV 1971.
After his long stint in print media, he joined public relations company Burson-Marsteller in the late 1980s as an account supervisor and core member of its media training team, before leaving to establish Silver Tiger Entertainment which helped to launch superstar ethnic fusion group Asiabeat and brought African act Inphanze to perform in Kuala Lumpur.
Monteiro later set up his specialist agency Swithin Monteiro Media-PR which handled numerous government and private corporation projects, acting as advisor to the Ministry of National Unity and Social Development for its ‘Kamu Aku Seiring’ campaign in 2003 and as consultant for the launch of KL Sentral, the Top of the Pubs music competition, the Malaysian International Jazz Festivals, Australian Music Showcase, Le Tour de Langkawi, and JVC Asian Badminton Championships.
Monteiro was noted for his promotion of the local music scene as a committee member of the Musicians Union of Malaysia and an active fund-raising committee member of the Selangor and Federal Territory Eurasian Association.
Monteiro, who was to turn 59 in a few days, leaves wife Margaret Eileen Hall, son Justin, 29, sister Penny, and three brothers - Arnold, Ian and Sandy.
For wake and funeral service details, call Arnold at 012-2511111. The Malay Mail
Pic: Swithin and wife Margaret.